Pricing and packaging
Playbook's pricing page lists the following plans. Paid prices below are monthly equivalents with annual billing, checked on September 14, 2026.| Plan | Published price | Included storage |
|---|---|---|
| Playbook Free | $0 | 100GB or 300 assets, whichever limit is reached first. |
| Playbook Pro | $10 per member per month, billed yearly. | 2TB, plus 1TB per additional member. |
| Playbook Team | $20 per member per month, billed yearly. | 3TB, plus 2TB per additional member. |
| Playbook Business | $400 per month, billed yearly. Unlimited members. | 15TB. |
| Aspect | Confirm current pricing for your team and workflow. | Confirm storage, user access, and AI requirements with the Aspect team. |
What is Playbook?
Playbook is a digital asset management platform for creative teams. Its visual boards bring images, video, documents, and other files into a shared library. Teams can search by visual content, collect feedback, share assets, and turn boards into presentation pages. Its current product site also describes frame-accurate comments, annotations, version comparison, AI actions, and connections to external AI tools through its API and Model Context Protocol server. Model Context Protocol, or MCP, lets compatible AI applications work with connected services. These are meaningful capabilities to evaluate alongside Aspect's asset intelligence and review tools.How they compare
| Workflow | Playbook | Aspect |
|---|---|---|
| Access files in desktop applications | Sync selected boards and assets to your local drive, then sync saved changes back. | Mount a project as a drive and stream the bytes an application needs. |
| Organize a creative library | Visual boards, previews, tags, and custom fields, with availability depending on the plan. | Project folders, previews, custom metadata, and media search. |
| Review video and images | Frame-accurate comments, annotations, reactions, and version comparison are advertised. | Frame comments, markup, threaded feedback, versions, and a Premiere Pro panel. |
| Find content with AI | Conversational search and image/video intelligence, with plan-specific allowances. | Search using transcripts, people, objects, scene descriptions, and metadata. |
| Present work to clients | Share boards and assets or build presentation pages from templates. | Share permissioned links and branded collections from the media workspace. |
Syncing files and streaming media solve different problems
Playbook's desktop documentation explains that syncing a board saves its files to your local drive. You can work in an application of your choice, use those files offline, and sync changes back when connected. This can suit a designer who wants selected campaign boards available on a laptop. Aspect's Instant Access workflow mounts projects as a local drive while media remains in cloud storage. It streams the bytes your application requests and caches data locally. This is useful when a video project references more source footage than an editor wants to download in full. Streaming still depends on connectivity, the media format, and the local cache. An uncached file is not available during an internet outage. For an offline trip, validate which assets need to be available locally before leaving. For an editing team, test the same project in both products. Measure how much must arrive locally before work begins, how much disk space the working set uses, and how the timeline behaves while scrubbing. A browser preview and a desktop editing session are different workloads.Review and AI deserve a real comparison
Playbook already supports review and visual search. Describing it as a file store without video collaboration would miss much of the product. Aspect brings review and approval into the same workspace as mounted editorial access. Its Premiere Pro panel puts assets, search, comments, and version uploads inside the editor. That connection is useful when an editor is repeatedly moving between finding source footage and responding to a producer's notes. For AI, use representative assets and questions. Try a spoken line, a person, a visual scene, and a project-specific metadata field. Check whether each system finds the correct asset or the exact moment you need. Also confirm the plan that includes the search, transcription, and automation features being demonstrated.Costs that grow with the library
Three factors matter beyond the initial subscription:- Cloud storage: Account for current media, retained versions, and expected growth. Include Playbook's published excess-storage charges in the estimate.
- Local storage: A synced board occupies disk space. An Aspect editor also needs room for cached media and the editing application's working files.
- Team access: Count members who manage assets separately from external guests who review work. Check the permissions and billing rules for each role.
When to choose Playbook
- Your team spends most of its time organizing campaigns, browsing visual assets, and sharing presentations.
- Selective desktop sync fits your local storage and offline requirements.
- Playbook's boards, publishing templates, and available integrations match how your designers and clients already work.
When to choose Aspect
- Editors need a mounted media workspace that can supply source footage on demand.
- You want search, review, versioning, and delivery connected to that editorial workspace.
- Your team regularly searches footage by dialogue, people, scenes, and project metadata, then needs to use the results in an edit.
Before moving an active library
Do not assume that a file migration also transfers boards, comments, version relationships, custom fields, or existing share links. Map what must survive and test a representative project before moving an active campaign. Use the same pilot to confirm plan limits, offline behavior, and editor compatibility. The better choice is the one that fits the whole handoff from source asset to approved delivery.Comparing Aspect with Playbook?
Bring a real project to a demo. We will walk through editorial access, search, review, and the migration details your team needs to validate.
FAQ
Yes. Playbook offers desktop apps for macOS and Windows. Its documentation says Playbook Sync, available on Pro and above, saves selected boards and assets locally and syncs changes back to the workspace.
Playbook Sync makes selected files available on your local drive. Aspect mounts a project and streams requested bytes from cloud storage, with a local cache. Test both approaches against the footage, connectivity, and offline access your team needs.
Yes. Playbook advertises frame-accurate comments, annotations, version comparison, and AI search. Availability and allowances vary by plan. Aspect combines its own review and asset intelligence tools with mounted editorial access.
That depends on your team, storage, feature requirements, and existing tools. Compare current quotes with the same assumptions for members, guests, retained media, AI features, and local editorial storage.
