Aspect is the future of media production.

The demand and amount of video content produced by media teams has absolutely exploded, and is continuing to rise exponentially with GenAI - but the work after production is still tedious and split over multiple disjoint tools. Post-production supervisors and assistants still have to organize folders, check revisions, comb through old content, and update data across project management tools, not to mention constant upkeep with clients. These are the manual tasks keeping creatives from doing what they love.

Previous waves of media-tech only focused on simplifying media retrieval with brittle tagging and semantic search with no extended capability. The reality is that searching for files is just a fraction of the time wasted by post-production teams, and doesn't capture the nuance needed by media production teams.

Aspect is built on agents with humanlike visual-temporal understanding, so they go beyond just search - they work with video like any media production teammate and can scale infinitely across multiple tools. Agents only get better as they learn from a team's revisions, feedback, and iteration cycles.

Media production and post-production is by far the most human labor concentrated task in the creative journey, which is why we are building the autonomous layer for the $200B video production industry. With one source of truth for a whole team, Aspect captures and automates the whole media production journey from ingest, to rough cut, to final delivery.