# Asset Intelligence | Aspect

> AI-assisted search, automated metadata, transcription, facial recognition, and searchable archives for creative media libraries.

**URL**: https://aspect.inc/features/asset-intelligence
**Product area**: Media search, metadata, transcription, auto-tagging, searchable archives.

## Overview

Aspect Asset Intelligence is focused on making large media libraries searchable, reusable, and easier to govern. The broader Aspect site describes workflows where transcription, semantic search, facial recognition, custom metadata, and cold-storage metadata help teams find the right asset quickly.

## Key Capabilities

- Search media by spoken words, people, topics, moments, and metadata.
- Automatically transcribe video and audio assets.
- Use facial recognition to find people across current and archived footage.
- Create custom metadata fields for campaigns, clients, projects, SKUs, regions, approval status, and other workflow-specific needs.
- Preserve previews, metadata, and AI access when media moves into cold storage.
- Make archive footage reusable without keeping everything in premium active storage.

## Common Workflows

- Sports teams finding plays, interviews, players, and coaches across seasons.
- Newsrooms searching field footage, archive moments, quotes, and public figures.
- Marketing teams finding approved campaign assets instead of recreating work.
- Houses of worship searching sermon archives by topic, scripture, speaker, or series.
- Real estate and construction teams finding site captures and progress media by project metadata.

## Related Pages

- Product: https://aspect.inc/product
- Sports media use case: https://aspect.inc/use-cases/sports-media
- News and journalism use case: https://aspect.inc/use-cases/news-journalism
- Consumer marketing use case: https://aspect.inc/use-cases/consumer-marketing