export const meta = {
  title: "Aspect at NAB New York 2026",
  description: "Meet the Aspect team at NAB New York, Booth 460, for a beta preview of our collaborative canvas for generation and previs, connected directly to local editing.",
  slug: "aspect-nab-new-york-2026",
  publishedAt: "2026-10-12",
  readingTime: 4,
  thumbnail: "/images/blog/nab-nyc-2026/nab-cover.webp",
  authors: ["gurish"],
  primaryTopic: "aspect-workflows",
  topics: ["aspect-workflows"],
  tags: ["for-agencies", "for-post-houses"],
  draft: false,
  featured: true,
}

<BlogFigure
  src="/images/blog/nab-nyc-2026/nab-cover.webp"
  alt="Aspect comes to NAB New York, October 21–22, 2026 at Javits Center, on layered orange and white paper with a handwritten date."
  width={1920}
  height={1080}
  priority
/>

We're bringing the whole Aspect team to NAB New York this year, along with a **beta preview of our new collaborative canvas**. Come see us at **Booth 460, October 21–22**.

The canvas brings concept generation and previsualization (previs) into Aspect, alongside the place your team already stores, streams, reviews, and archives its media. You can develop an idea together, generate the assets, and take them into your local editing tools without a separate download step.

If you work in post, lead an agency, or make content professionally, that's the workflow we want you to come see. You can [book a demo with us before the show](https://cal.com/team/aspect/aspect-at-nab?overlayCalendar=true&date=2026-10-22) to reserve time with the team.

<BlogFigure
  src="/images/blog/nab-nyc-2026/canvas-board.webp"
  alt="An Aspect canvas connects an ice-cave image and a Serac Traverse jacket product image to a combined image showing a climber wearing the jacket in an ice cave."
  width={1800}
  height={1200}
  caption="Combine scene and product images to explore a campaign concept."
/>

## A collaborative canvas for what comes before the edit

Before there's a timeline, there's usually an idea that needs to become something the team can look at and discuss. Your team might be exploring ideas for an ad, putting together a pitch, or planning how a scene should look.

That's where the [Aspect canvas](/features/creative-canvas) comes in. Your team can generate new concepts and work through them together in a shared canvas, with the media connected to the rest of the project.

We want that early creative work to have a home alongside production. The ideas you explore at the beginning should be easy to carry into the work that follows, whether you're building a pitch or developing something that will become part of the final piece.

<BlogFigure
  src="/images/blog/nab-nyc-2026/canvas-campaign-mockup.webp"
  alt="Aspect's collaborative canvas on a laptop, with connected fashion references, wardrobe options, and generated images of models in a greenhouse."
  width={1920}
  height={1080}
  caption="Build out a campaign with references, wardrobe ideas, and generated scenes connected on one canvas."
/>

## From generated assets to your local edit

Assets generated on the canvas automatically appear in your Aspect drive. You can open them in your local editing tools without manually downloading them or uploading them to another storage system. The media stays in the same platform as the rest of your project.

Aspect's [streamed file access](/features/instant-access) makes this possible. Your project appears as a drive on your computer, and Aspect streams the media your editing application needs. You can keep using the editing tools you know while working with assets from the canvas.

For an agency developing concepts or a post team bringing those concepts into an edit, that gives you a direct path from the idea to the timeline.

<BlogFigure
  src="/images/blog/nab-nyc-2026/canvas-product-concepts.webp"
  alt="Aspect's canvas on a laptop, connecting external drive product photos and visual references to generated advertising concepts."
  width={1920}
  height={1080}
  caption="Turn product shots and visual references into campaign concepts on the canvas."
/>

## The rest of the production workflow is already here

We've built Aspect as a professional media platform: a place to store and stream files, [work with them locally](/features/instant-access), [review and approve cuts](/features/review-and-approve), and archive the project when the work is done.

The canvas extends that workflow into concept development and generation. Your team can use one platform for the early exploration and for the media work that follows it. An editor can work from the shared files, a producer can review the cut, and the project can stay together through delivery and archive.

This NAB we are bringing a new way to combine the structure of folders and drives with the freeform exploration of an infinite canvas. We want Aspect to support the way a professional team makes content, from the first concept through the finished work.

## Let's work out where generative AI fits in your workflow

We're looking for teams to partner with us on putting generative AI to work in their production workflows.

We'll help teams get started through workshops and onboarding, with thousands of free generation credits to put what they learn into practice. We'll also provide forward-deployed creatives who work alongside your team to help build out your next campaign.

Bring us a campaign you're planning or a workflow you'd like to improve. We want to work through where generation fits, how your team collaborates, and how those assets move into production. If you've been experimenting on your own and want to bring the rest of the team along, come talk to us.

## Come see us at Booth 460

The whole Aspect team will be at [NAB Show New York](https://www.nabshow.com/new-york/), with the canvas beta preview and multiple workflows from our customers built around it.

- **When:** October 21–22, 2026
- **Where:** Javits Center, New York
- **Find us:** Booth 460

If you want to discuss a specific generation workflow or how Aspect could integrate with your current stack, [book a time with us beforehand](https://cal.com/team/aspect/aspect-at-nab?overlayCalendar=true&date=2026-10-22). Tell us what you'd like to work through so we can focus the conversation on your team.

Stop by, tell us what you're working on, and ask us about partnering on your next campaign. We're looking forward to meeting the people who will put this to use.

See you in New York.